Artisan's Cup TM,
originally named ... TEAS BY DESIGN™ was founded in
2003, by Lisa Wynn, former owner of a popular and
successful tea cafe called "Embellish", in St. Paul,
Minnesota, opening it's doors in in 2001. Originally
conceived as a gift idea for a friend, her first tea
recipe was flavored and packaged in 2002 with the help
of a local blender.
This spawned a tea cafe trend!
With everyone having their own individual tastes in
teas, Lisa decided to offer the service of creating
personalized blends in the tea cafe. It was an instant
hit, touching many as her tea cafe was gaining
popularity while named in several magazines and
newspapers, spawning speaking engagements from Barnes &
Noble to local women's clubs. New Life...
Now residents of Greensboro,
North Carolina after her husbands job required a
transfer, Lisa and ARTISAN'S CUP ... TEAS BY DESIGN™
continue their popular personalized tea blending here in
the South, using only the freshest and most aromatic
high quality teas shipped directly from the Assam
gardens to her site. Blending and flavoring all her teas
now, in a newly built facility in Greensboro, which is
expanding this fall 2005.
Lisa says: " We have outgrown
our last site in just under one year..we never saw it
coming. It was not easy learning the ropes, finding all
the perfect flavorings, learning packaging regulations,
all the licensing, branding, hiring the perfect design
company to do our logo (The Design Group.. Thanks Lynn &
Dave)! passing inspections, and trial and error with the
ever changing shipping (yikes)!
Trying several teas types to
flavor, and sadly tossing 50 lbs away that didn't work
out, (sigh) Buying equipment we never even knew existed!
Now we see it was a a key learning experience. It helped
us learn how to *deliver* when the "big" orders came in.
We needed to deliver and fast. Luckily we had our "ducks
in a row" and have excellent vendor relationships, which
is just as important as client relationships."
Lisa prides herself on "over
the top" customer service. Personal and caring, she
treats each client as a friend, taking time with each as
if they were the only one. Although her commercial
kitchen is not open to the public, her teas are
available online, and at the Greensboro Curb Side Market
(See "media Coverage" link) and in several states, now
with dozens of territory reps and distributors
nationwide, including top resorts, spas and B&B's.
Lisa's Vision...
"I wanted to zero in on
specific clients and I knew I wanted to gear towards
wholesale as a strong backbone of my company. Limiting
myself to those tons of "one and two" bag orders at a
time was killing me. I had a vision of working with
large accounts across the nation as well as keeping my
beloved retail clients. I also was driven to implement a
"do-able" minimum order as a win-win situation for both
sides.
"My pet peeve was the huge
minimum orders I was stuck with when I was starting out
in my tea shop years ago. It's unrealistic for newbie's.
I swore I would never do that to someone else. It's
almost as if they were not wanting my business unless I
had a huge bank roll. My passion is "relationships with
support" and none go unrewarded for their sales, which
come full circle to help us grow. I take the time to
train my clients staff as part of ongoing free support,
I got a bit of slack in the beginning from well meaning
friends for "giving away" my time (and about half of my
tea the first year)!" but I believe it has set me apart
from the others, and gained me larger orders in the end.
It was a small price to pay for the harvest. I actually
WANT my vendors to succeed..imagine that! I have learned
that all Relationships have to be a two way street with
good boundaries or they become toxic. "
Blending for celebrities and
country singers, and her teas appearing at the 2005
Oscars, Hip Hop Awards, and Top 40 Awards gift bags this
year, Artisan's Cup has grown by leaps and bounds since
it's inception, with an average of 300% each quarter.
Lisa has expanded her business to include: Ice teas, spa
blends, Tea Slammers™ adult beverage, consulting,
speaking and freelance writing.
She can be reached at
336.218.0108 9-5 Eastern time
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